Campaign for
Studio YRS
A fashion film conceived as a seamless loop — an experience designed to draw viewers in and stay with them.
For Studio YRS's Under Yours Spell campaign, Kape transformed the collection into a hypnotic visual world — raw, cinematic and unmistakably Yours. Moving beyond the conventions of a traditional campaign video, we conceived a fashion film as a seamless loop, with every ending flowing back into the beginning.
The Concept
This circular narrative became the campaign's defining idea: an experience designed to draw viewers in and stay with them beyond the final frame. Sculptural black silhouettes, industrial interiors, oversized sound-system elements and nocturnal city imagery established a mood that felt both refined and magnetic.
The challenge we tackled
Studio YRS needed a campaign that went beyond product presentation — one that felt like an immersive world viewers could fall into. The brief demanded a film format as unconventional as the collection itself.
- Moving beyond convention — a traditional campaign video wouldn't capture the collection's character
- Creating a circular narrative — the film needed to loop seamlessly, with no clear beginning or end
- Building a cohesive world — film, stills and visual direction had to feel like one unified universe
Results
- A fashion film conceived and executed as a seamless, hypnotic loop
- A cohesive campaign system spanning film and stills
- A distinctive visual world that amplified Studio YRS's identity
- Raw, cinematic imagery that transcended conventional campaign formats
- A campaign experience designed to stay with the viewer beyond the final frame
